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Parklane advises diconium on the recent investment by Volkswagen AG

Parklane advises diconium on the recent investment by Volkswagen AG

Parklane Capital is pleased to announce its latest deal in the digital transformation sector. Volkswagen AG invests in digital specialist diconium and acquires a 49% stake in the company.

Parklane Capital acted as exclusive financial advisor to diconium and its shareholders. The deal underlines Parklane Capital’s leading position in the technology and digital transformation space and demonstrates its ability to connect growth companies with the right partner. Recent transactions in this space include the sale of OC&C Strategy Consultants GmbH (Germany) to EY-Parthenon and the sale of esome Advertising Technologies GmbH to ProSiebenSat.1Media.

The Volkswagen Group acquires a 49 percent stake in diconium to strengthen its digital business capabilities

Diconium, based in Stuttgart, was founded in 1995 and is a leading specialist in the holistic development of digital business models. Its activities include strategy development and the design of the user experience (UX), as well as the implementation and operational realization of business ideas. The proprietor-managed company has a total workforce of about 800 people working at locations in Germany, Portugal, the USA and India. The core competences of diconium include the development of sales platforms for digital products and services as well as IT systems in customer management.

With the acquisition of a 49 percent stake in the company, the Volkswagen Group will be securing further know-how and strengthening its digital business capabilities. Together, the two companies will continue the development of Volkswagen’s business models and digital added-value services. diconium will therefore become a key technology partner for the development of new digital services available via the Volkswagen Automotive Cloud. The completion of the participation transaction is still subject to approval by the anti-trust authorities.

With diconium as a technology partner, the Volkswagen Group is taking the next step in its digitalization efforts

“At Volkswagen, we intend to expand our core business sustainably and to offer our customers more and more tailor-made digital value-added services in and around their vehicles,” says Christoph Hartung, Head of Digital & New Business / Mobility Services of the Volkswagen brand. “For this purpose, we are taking technology partners on board to assist us with development. Together, we will offer customers a wide and convenient range of services that they can use with their mobile devices or in their cars. With diconium, we have secured the support of a strong technology partner with substantial experience and considerable competence in the development of digital sales solutions.”

The objective is to offer customers digital value-added services quickly and easily for their vehicles, which will then be fully connected. Among other activities, Volkswagen and diconium intend to launch a global online sales platform allowing Volkswagen customers to purchase and manage all the upcoming “We” services and on-demand functions for their connected vehicles. The functions available will include multimedia streaming, automatic payment for fuel, battery charging and parking, and over-the-air updates.

Volkswagen will also cooperate with diconium on strengthening its digital business capabilities and implementing the items agreed in the recently signed dealer contracts. These provide for close cooperation between the manufacturer and dealers in the consistent digitalization of sales processes and vehicles. Together, Volkswagen and diconium will develop possible projects such as the provision of a software and platform landscape for modern customer and data management.

Andreas Schwend, The co-founder and co-Managing Director of diconium, says: “We are looking forward to supporting a global player like Volkswagen as a key partner in the development of new, digital business models in the future. Through our partnership with Volkswagen, we have also secured clear long-term prospects for diconium, our employees and our existing and new customers. In the future, Daniel Rebhorn and I, as the company founders, will continue to be responsible for the development of our company and for safeguarding our agile culture in the future together with the diconium management team.“

About Parklane Capital


Parklane Capital is an independent M&A and corporate finance boutique for growth companies in the technology, internet and media sector. Parklane Capital has successfully advised clients on over 100 transactions, including cross-border deals with Zalando, eBay, Time Warner, Experian and Mitsui.

The partners of Parklane Capital have all previously founded and built numerous successful companies. Based on over 15 years of experience in the technology sector, the team understands the clients' business models as well as their strategic and operational requirements.