Parklane Capital is pleased to announce its latest deal in the online marketing sector. esome advertising technologies, a rapidly growing company in the field, was acquired by ProSiebenSat.1 Media SE.
Parklane Capital acted as the exclusive financial advisor to esome and its shareholders. The deal underlines Parklane Capital’s leading position as an advisor in the technology and online marketing space, and demonstrates its ability to connect growth companies with the right buyer.
ProSiebenSat. 1 acquires majority in social-advertising company esome
ProSiebenSat.1 Media SE is acquiring a majority in esome advertising technologies, the leading social-advertising provider in the DACH region.
The company, based in Hamburg, bundles the technology and the management of social media campaigns on all social networks, especially Facebook, for advertisers. In the future, the technology will also be used for the KPI-based optimization of display, video and later for addressable TV. The company is an addition to the portfolio of ad-tech investments that ProSiebenSat.1 bundles at Advertising Platform Solutions. The acquisition is subject to approval by the responsible authorities.
esome unites proprietary technology and comprehensive customer support under one roof. On the basis of KPIs, esome optimizes campaigns on social networks in order to implement its customers’ advertising activities as successfully and efficiently as possible. Over 200 national and international companies, including around half of the businesses listed on the DAX, already rely on esome’s expertise.
Christof Wahl, Member of the Executive Board, Digital, & COO ProSiebenSat.1 Group: “The majority stake in esome is another boost for our positioning in the ad-tech sector and expands our expertise with KPI-based products in the attractive social-advertising market. With the aid of esome’s technology, performance-oriented and thus even more effective addressable TV campaigns will be a possibility in the future.”
Hansjörg Blase, together with Christoph Brust, Falk Bielesch and Manuel König, founders of esome advertising technologies: “We are delighted to have ProSiebenSat.1 Group as a strong partner by our side for the rigorous advancement of our business model. The combination of our optimization technology and an experienced team will allow us not only to effectively adapt advertising inventory on social networks but also to offer our customers extensive advertising solutions."
About Parklane Capital
Parklane Capital is an independent M&A and corporate finance boutique for growth companies in the technology, internet and media sector. Parklane Capital has successfully advised clients on over 100 transactions, including cross-border deals with eBay, Time Warner, Experian, DMGT and Mitsui.
The partners of Parklane Capital have all previously founded and built numerous successful companies. Based on over 15 years of experience in the technology sector, the team understands the clients' business models as well as their strategic and operational requirements.
Past transactions in the online marketing and ad tech sector include the sale of AKM3 to Publicis, the merger of Performance Media into PIA backed by Equistone, the private placement of Sovendus to Bregal, Zalando’s acquisition of nugg.ad, Tradedoubler’s acquisition of Adnologies, Experian’s acquisition of United MailSolutions, the merger of SUMO into UDG backed by EQT, the sale of metrigo to Zalando, the sale of emediate to Cxense and the sale of uniquedigital to Syzygy, among others.
This article was originally published by ProSiebenSat1.com.