Parklane Capital hereby announces its latest deal in the e-commerce sector. Signa Sports Group has acquired Stylefile, the leading online specialist for sneakers & 'sportive fashion' in Europe. Parklane Capital acted as exclusive financial advisor to Stylefile and its shareholders. The deal underlines Parklane Capital’s leading position as an advisor in the technology and e-commerce space and demonstrates its ability to connect founders with the right investor.
SIGNA Sports Group acquires Stylefile – Important strategic step into the growing market ‘athleisure’
The SIGNA Sports Group has acquired Stylefile, the leading online specialist for sneakers & sportswear fashion in Europe, thus strategically expanding its e-commerce portfolio and taking an important step into the growing ‘athleisure’ market.
Stylefile is an internationally successful e-commerce company, which was founded by Markus Christl and Jörn Stiller in 2000. Overall, the bootstrapped company has been growing steadily for more than 17 years and surpassed the threshold of 50 million EUR in sales in 2016. Stylefile serves around half a million active customers in more than 30 countries.
The Stylefile group consists of the online shops “Stylefile”, focused on sneakers and streetwear, and “Bigtree”, focused on the fast-growing market for outdoor clothing and accessories. “Stylefile” addresses a young, fashion-conscious target group and offers an exceptional product portfolio with more than 20,000 articles and brands such as Nike, Adidas, Puma and New Balance. “Big Tree” offers more than 12,000 products that already excite many outdoor fans. Today, the company’s shops and brands are equally popular among sneaker collectors and nature-lovers.
The acquisition of Stylefile is part of SIGNA’s acquisition strategy, which focuses on the key segments Bike & Outdoor, Teamsports & Leisure as well as Tennis. Stylefile not only complements the company's portfolio, but also expands it by adding the increasingly important 'athleisure' category. Together with Outfitter, the leading online retailer in the field of Soccer & Teamsports, Stylefile will create synergies in numerous areas. Moreover, Big Tree will cooperate closely with SIGNA’s outdoor specialists Addnature and Campz to realize additional synergies under the joint roof of the SIGNA Sports Group. As a result, the SIGNA Sports Group is further expanding its market leadership in the outdoor sector.
About Parklane Capital
Parklane Capital is an independent M&A and corporate finance boutique for growth companies in the technology, internet and media sector. Parklane Capital has successfully advised clients on over 100 transactions, including cross-border deals with Zalando, eBay, Time Warner, Experian and Mitsui.
The partners of Parklane Capital have all previously founded and built numerous successful companies. Based on over 15 years of experience in the technology sector, the team understands the clients' business models as well as their strategic and operational requirements.
Past transactions in the e-commerce sector include the sale of Rindchen’s Weinkontor to Schloss Wachenheim AG, buy-side advisory to Onlineprinters in the acquisition of solopress, the private placement of GastroHero to Genui Partners and IPO advisory to the shareholders of Shop Apotheke, among others.