Parklane Capital is pleased to announce its latest deal in the online marketing sector. Videobeat, the leading provider of data-driven TV and online video advertising in Germany and Europe, was acquired by Dentsu Aegis Nework. The acquisition is subject to approval from the German competition authority.
Parklane Capital acted as exclusive financial advisor to Videobeat and its shareholders. The deal underlines Parklane Capital’s leading position as an advisor in the technology and online marketing space and demonstrates its ability to connect growth companies with the right buyer.
Recent transactions in this space include the sale of esome Advertising Technologies GmbH to ProSiebenSat.1Media and the investment of Volkswagen AG into digital specialist diconium.
Dentsu Aegis Network acquires Videobeat, the leading provider for data-driven creative and media campaigns for TV and online video in Germany and Europe
Videobeat is a full-service agency for TV and online video campaigns and the leading expert for data-driven and cross-platform video advertising, with a stand-out holistic service approach. Besides strategic consulting and media buying, Videobeat also provides its clients with creative services and video production. These core competencies are complemented by data-driven optimization and analysis tools to ensure a measurable ROI for each video campaign.
Videobeat, headquartered in Hamburg, currently employs 68 people and has offices in Berlin, London, Paris and New York. The company was founded in 2013 and works for companies such as Conrad, weg.de and Zooroyal.
"Videobeat provides all components of successful TV and video advertising, including the development of creative and media as well as state-of-the-art data-based optimization and analysis. This makes Videobeat a pioneer in the cross-platform measurability of video content. Videobeat perfectly complements our agency group in Germany and thus offers considerable added value for our clients", comments Ulrike Handel, CEO at Dentsu Aegis Network Germany.
"We are very much looking forward to strengthening the Dentsu Aegis Network in Germany. Video is the future of advertising - Videobeat stands for effective campaigns based on creative ideas and a sound database. We cannot wait to further develop the market for data-driven creativity and performance-based TV advertising together with our colleagues from Dentsu Aegis Network”, adds Christoph Gaschler, CEO at Videobeat.
About Parklane Capital
Parklane Capital is an independent M&A and corporate finance boutique for growth companies in the technology, internet and media sector. Parklane Capital has successfully advised clients on over 100 transactions, including cross-border deals with Zalando, eBay, Time Warner, Experian and Mitsui.
The partners of Parklane Capital have all previously founded and built numerous successful companies. Based on over 15 years of experience in the technology sector, the team understands the clients' business models as well as their strategic and operational requirements.