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Adnologies sale to Tradedoubler


Profile Adnologies

Adnologies is an AdServing Technology vendor, provides state-of-the-art real-time AdServer for Agencies, Publishers and Networks as a rock-solid base for online marketing. Adnologies was founded in 2006. The company headquarter is located in Hamburg. Adnologies’ products and services cover a wide range of the digital value chain within data-driven advertising, including ad server, demand-side platform (DSP), data management platform (DMP), data exchange (DX), and supply-side platform (SSP) as well as dynamic display and video creation tools. Every month, thousands of successful campaigns are deployed and managed using Adnologie`s products. Adnologies offers a wide range of online marketing software. All products together combine to a complete software suite. Among Adnologies´clients are CBR Fashion, xplosion interactive, Grey Media, LBi and pilot.

Profile Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices. Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.


Transaction Summary

Buy-side advisory to Tradedoubler AB on the acquisition of Adnologies.