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AKM3 sale to ZenithOptimedia

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Profile AKM3

AKM3 is one of the leading online marketing agencies in Germany. Client services include SEO, SEA and content marketing. With more than 120 employees working at the company’s office in Berlin, AKM3 is able to offer its services internationally in 10 languages to blue chip clients such as Zalando, Autoscout24, ProSiebenSat1 and Axel Springer. The founders Andre Alpar, Maik Metzen and Markus Koczy frequently appear as speakers at industry events and have published various books and articles.

Profile ZenithOptimedia

ZenithOptimedia is a leading global media services network with over 7,400 people working in 262 offices across 74 countries. The company is part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation.

Profile Performics

Performics is a global performance marketing agency for the world’s most respected brands. The agency activates data to motivate participation, drive performance and optimize for action across paid, earned and owned digital channels. Founded in 1998 and headquartered in Chicago, the Performics network is active across 32 countries. Performics is a ZenithOptimedia company and the performance marketing specialist within Publicis Groupe.

Transaction Summary

Sell-side advisory to AKM3 on the sale to ZenithOptimedia.