Backcountry.com is the largest online specialty retailer of premium outdoor gear. With seven specialty stores: backcountry.com, dogfunk.com, Competitive Cyclist, SteepandCheap.com, WhiskeyMilitia.com, chainlove.com, and MotoSport.com, Backcountry provides the gear to fuel the customer’s next outdoor adventures. Backcountry is a subsidiary of Liberty Interactive Corporation and is attributed to the Liberty Interactive Group (Nasdaq: LINTA, LINTB).
Bergfreunde.de was founded in 2006 and has grown quickly with a focus on premium outdoor products, best-in-class customer experience, and an outstanding management team and employees. As a pure e-commerce player, Bergfreunde.de provides all outdoor enthusiasts with the gear they need to reach the top.
Parklane Capital acted as exclusive financial advisor to the management and shareholders of Bergfreunde.de in this transaction. We took responsibility for the whole transaction process, including preparation of the marketing materials, adaption of the business materials, selection of potential buyers, the due diligence as well as the fulfillment of the closing deliverables.