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Berlin Holding – Acquisition of Sevenval

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Profile Sevenval

Since 1999 Sevenval has been the leading software and solution specialist for mobile, multi-channel web and mobile marketing solutions.
As a solutions provider, Sevenval supplies their customers with all relevant services for a sustainable mobile solution. The company’s goal is to provide the best software for mobile solutions worldwide.

Profile Berlin Technologie Holding

Berlin Holding focuses exclusively on investments in technology and technology-enabled businesses. It was founded by successful entrepreneurs and investors from the German "Mittelstand" who invest in companies with significant growth potential.
Berlin Holding provides growth capital, management know how and access to our high caliber entrepreneurial partner network to companies with significant growth and value creation potential.

Profile Performance Media

Performance Media is the leading independent display media company with over 15 billion ad impressions/month in Germany. The company provides response-oriented display advertising campaigns and online media planning services. Currently, Performance Media counts more than 100 renowned customers, for example HARIBO, Universal Music, ERGO, American Express, Verlagsgruppe Weltbild or Xing.

Profile 3e Capital Group

3e is an active Venture Capital Partner for companies that understand their key markets and focus on the growth of their businesses. 3e aims for a sustainable business development and provides leading support in different growth stages.

Transaction Summary

Parklane Capital advised the Buyout Consortium during the transaction process.