With a reach of 2,3 million unique users per month, Erdbeerlounge.de is the largest independent women’s portal in Germany. Erdbeerlounge offers its primarily female users trend, lifestyle, fashion and beauty news on a daily basis. In addition to the lifestyle website erdbeerlounge.de, Erdbeerlounge GmbH also manages the mother and family portal mamilounge.de and operates Germany’s largest Word-of-Mouth network for women called empfehlerin.de.
Ströer SE is a big digital multi-channel media company and offers its advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers. The Ströer Group commercializes several thousand websites especially in German-speaking countries and around 300,000 advertising faces in the field of "out-of-home". The Group has approximately 2,500 employees at over 70 locations. In the full year 2014, Ströer SE generated consolidated revenue of EUR 721m. The Ströer SE is listed on the SDAX of the German Stock Exchange.
Parklane Capital provided sell-side advisory services to major shareholder of erdbeerlounge on the sale to Ströer.