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esome – foundation and financing

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Profile esome

esome is a social media advertising specialist that helps advertisers unlock the full potential of social networks by optimizing campaigns using its proprietary, Facebook certified, software technology. As such, esome is one of currently two official Facebook ad technology partners in Germany. Combining predictive logic, learning algorithms and a dedicated service approach, esome evaluates and analyzes the detailed user data and information made available on social networks in order to identify high value audiences and thereby maximize return on ad spend.
esome was founded as a spin-off of Perfomance Media in January and employs 45 people at its headquarters in Hamburg and its offices in Düsseldorf and Belgrad. Though the company was founded less than two months ago, esome already has over 100 advertisers and agencies as clients. The company forecasts revenues of 50 million EUR in its first year.
esome’s shareholders include Christoph Schäfer, who currently holds 28.5 percent of the shares and is the majority shareholder; Performance Interactive Alliance, the holding company of Performance Media; GroupM, one of the world’s largest advertising agencies; as well as Christoph Brust, Falk Bielesch and Hansjörg Blasé, who founded and jointly manage esome.

Transaction Summary

Parklane Capital is advising the founding shareholders on esome´s foundation.