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GastroHero – Private Placement to GENUI

Profile GastroHero

The three entrepreneurs, Mark Baukmann, Jens Schütte and Andreas Korsus, founded the B2B startup in late 2013. The company has grown rapidly and successfully since: today GastroHero generates 35 million Euros in revenues and employs 100 people in Dortmund and Cologne. Its assortment ranges from smaller items, such as pots and pans, to larger industrial items, such as refrigerators and pizza ovens. In addition to its online business, GastroHero also provides services to customers through its extensive network of technicians. These services include the planning of industrial kitchens, technical support and the installation of kitchen appliances.

Profile GENUI

GENUI Partners is a private investment firm founded by a group of exceptional entrepreneurs and investment professionals that focusses on long-term shareholdings in established, growing, medium-sized companies in German-speaking countries. GENUI has an active approach as a shareholder and draws on a unique combination of entrepreneurial ability, a strong network, and expertise in processes and governance.

Transaction Summary

Parklane Capital advised GastroHero and its shareholders on a private placement to GENUI. More specifically, tasks included identifying, targeting and approaching strategic and financial investors, as well as managing the subsequent transaction process.