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Metrigo – Buyout Zalando

Press Release

Profile Metrigo

Based on a proprietary real-time bidding technology, metrigo offers integrated and individual solutions for data driven and target display advertising. Clients such as mobile.de, SportScheck, Performance Media, Mister Spex and blau.de use metrigo’s managed demand side platform for efficient and targeted real-time display advertising.

Profile Zalando

Headquartered in Berlin, Zalando SE is Europe’s leading online fashion platform for women, men and children. Its assortment consists more than 1,500 international brands. Zalando serves customers in 15 European markets: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Its websites attract more than 100 million visits per month with 48 per cent coming from mobile devices during the fourth quarter 2014, resulting in approximately 15 million active customers by the end of the quarter.


Transaction Summary

Parklane Capital advised metrigo on management buyout and subsequent sale to Zalando.