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metrigo sale to zanox

Press Release:

Profile Metrigo

Metrigo was founded in 2011 by Tobias Schlottke, Christian Müller and Philip Westermeyer and currently engages 20 employees in the location of Hamburg. The company provides customized, innovative and data-driven solutions for marketing oriented display advertising campaigns. Metrigo developed the Demand Side Platform (DSP) containing data management, real time bidding and ad serving and enables its clients to achieve quantitative sales- and range targets with a focus on new customers via display advertising. The metrigo platform has direct access to Europe’s leading marketplaces for inventory, such as Appnexus, Rubicon, PubMatic, Improve Digital and Doubleclick AdExchange as well as to the premium tenders of the TOP-AGOF marketers. Companies as Zalando, mobile.de,  SportScheck, Performance Media, Mister Spex and blau.de rely on the metrigo Demand Side Platform for its efficient an precise real time display advertising.

Profile Zanox

zanox is the leading performance advertising network in Europe. Together with the partner companies, Affiliate Window, eprofessional and M4N, zanox supports more than 4,300 international advertisers in the effective marketing of products and services on the internet.
The company's consistently positive development is founded on a performance-based business model aimed at innovation, technological advancement and outstanding service. With zanox, advertisers have access to additional revenue across the globe, gain new customers and only pay for results. The network opens up an additional international sales channel to agencies and their customers. zanox offers publishers innovative products and global services for the monetisation of their traffic.
The zanox Group has its headquarters in Berlin and branches in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, Turkey, the USA and Brazil. Worldwide, more than 700 people work for zanox and its partner companies.
The company is owned by Axel Springer AG, with a shareholding of 52.5%, and the Swiss PubliGroupe AG with 47.5%.

Transaction Summary

Sell-side advisory to metrigo on the sale to zanox.