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Performance Interactive Alliance

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About Performance Media

Performance Media is the fastest growing agency for digital media planning in Germany. Founded in 2005, Performance Media employs 170 people across offices in Hamburg and Düsseldorf, Germany, as well as a development site in Belgrade, Serbia. Performance Advertising has achieved the second highest reach in Germany, at 78%, according to comScore. In 2013 the Performance Media Group achieved external sales of around €100m.

About Performance Interactive Alliance

Through Performance Interactive Alliance, clients will benefit from access to the following integrated services: display advertising and marketing, website analytics solutions, SEO and SEA campaigns and social media marketing and brand management. With Equistone’s support, Performance Interactive Alliance plans to grow its presence in the digital marketing sector and strengthen its leading position in Germany through the acquisition of complementary businesses.
The headquarter will be based in Hamburg, Germany. The Group employs around 360 people across offices in Hamburg, Munich, Berlin, Düsseldorf and Karlsruhe, as well as at a software development site in Belgrade, Serbia, and serves more than 900 clients including Lufthansa, Swarovski and Montblanc. The aggregated external revenue of the four businesses was ca. €140 million in 2013.

About Equistone

Equistone Partners Europe Limited is an independent investment firm owned and managed by the former executives of Barclays Private Equity. The team of 33 investment professionals operates across France, Germany, Switzerland and the UK, investing as a strategic partner alongside management teams.
The investors are mainly substantial institutions based in Europe, North America, the Gulf or Asia.  The types of institution for whom Equistone manages capital include:  Sovereign Wealth Funds, Pension Funds, Insurance Companies, family offices and specialist private equity fund or funds managers.

Transaction Summary

Parklane Capital acted as exclusive financial advisor to the management and shareholders of Performance Media in this transaction and took responsibility for the whole transaction process.