ProSiebenSat.1 (formerly SevenOne Intermedia) is one of Europe’s largest broadcasting networks with TV stations in 12 countries and a market leading position in Germany. In 2010 ProSiebenSat.1 achieved revenues of $3 billion and grew its profits by 91% to more than $300 million.
burda:ic GmbH is a leading publisher of free online games targeted mainly at Europe and North America, with its head office in Munich. The company markets and operates Massively Multiplayer Online Games (MMOG) such as ARGO, S4 League and Florensia. The company’s innovative alaplaya games platform alone has around 7 million registered users.
The acquisition of burda:ic is a perfect addition to the ProSiebenSat.1 games portfolio. alaplaya has a diverse games portfolio including blockbusters such as S4 League and ARGO, an international profile and a strong technical platform. This will enable ProSiebenSat.1 Digital to license games in the future itself, and its marketing power makes it an attractive partner for both German and international games developers.