Founded 2008 in Karlsruhe, Sovendus GmbH is a leading online marketing company that operates a partner network of over 600 online shops in seven European countries: Germany, UK, France, Netherlands, Austria, Switzerland and Spain. Through this network, Sovendus offers numerous benefits to over 1.7 million customers every month. It thereby generates new customers, additional sales and valuable newsletter subscribers for participating online shops. Sovendus’ particular strengths include the provision of innovative IT solutions, tailor-made customer service and exceptional technological expertise.
Bregal Unternehmerkapital is a private equity firm located in Munich and a part of a family-owned group. The parent company, Bregal Investments, has invested over €9.5 billion since 2002. Bregal Unternehmerkapital’s investments are free from institutional constraints, open to long-term engagements and independent from capital market developments. Its investments focus on market leading companies with strong management teams, so-called “hidden champions”. Using flexible financing and transaction structures, Bregal Unternehmerkapital can accommodate both minority and majority investments. Complex industry spin-offs, management buy-outs and/or succession situations are handled in a results-driven and sensible manner.
Parklane Capital advised Sovendus and its shareholders on a private placement to Bregal. More specifically, tasks included identifying, targeting and approaching a limited number of investors, as well as managing the subsequent transaction process.