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Sumo – Merger into United Digital Group

Press Release:

Profile SUMO

SUMO GmbH is an expert for Search Engine Optimization (SEO). With over 200 clients of all sectors and any company size, SUMO is the market leader in it‘s segment.

Profile UDG United Digital Group

United Digital Group (UDG) is an agency group for digital market management and communication. In 2010 the UDG achieved a total revenue of € 89 Mio. and has around 500 employees.
EQT is one of the leading private equity corporation in Europe with it‘s funds capital of € 13 billion.


Transaction Summary

Organization of a sell-side process with a limited selection of strategic partners
Creation of the market leader for digital market management in Germany
Advisory service on the structuring of a complex private equity transaction