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Zalando – Acquisition of nugg.ad

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Profile Zalando

Zalando is Europe’s leading online fashion platform. Its assortment ranges from famous brands, local and fast-fashion products to self-made private labels. Zalando’s shops are optimally tailored to the individual needs of their customers in 15 different European markets: Belgium, Germany, Denmark, Finland, France, Italy, Luxembourg, the Netherlands, Norway, Austria, Poland, Sweden, Switzerland, Spain and the United Kingdom. The international online shops attract around 160m visitors per month with 62 percent coming from mobile devices during the first quarter of 2016. The number of active users increased up to 18.4m within the same period. In 2015, Zalando generated EUR 2.96bn in revenue and an EBIT of EUR 107m. Employing more than 1,000 people, Zalando is furthermore one of the leading tech companies in Europe.

Profile nugg.ad

nugg.ad is a leading provider of data-driven target group marketing. It offers business solution tools for a specific modulation of digital marketing campaigns. Nugg.ad was founded in 2006 and was part of Deutsche Post since 2010.

 

Transaction Summary

Parklane Capital acted as exclusive advisor to Zalando on the acquisition of nugg.ad from Deutsche Post. This transaction was preceded by an extensive screening of several ad tech providers.